Sunday, 22 December 2013

The Golden Age of Burberry: How Angela Ahrendts and Christopher Bailey saved a great British Brand

Cara Delevigne walks in Burberry Prorsum, spring/summer 2014



In the summer 2013, when Angela Ahrendts was announced as the first ever female to be the highest paid executive in Britain, I was commissioned to write an extended piece on how she had worked magic to transform the iconic British fashion house Burberry into what it is today.

Originally intended for the first ever issue of De Facto magazine, an aspirational student lifestyle publication, the article has yet to be published due to the magazine's launch deadline being extended. 

However, I have been granted permission to publish it on my own blog and would like to thank editor Dominic McInerney and his team for laying the article out.

Read how Burberry became a case study in the difference one individual can make.
NB: Social media statistics correct at time of writing (August 2013)




Visit: uk.burberry.com



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